 Industrial
Park Consulting
IMS Worldwide
leads in the marketing, development and tenanting of airports,
seaports and private industrial parks. By examining a complex
and pinpointing the existing benefits, as well as potential
opportunities, We determine competitive advantages and criteria
to expand on them, then analyzes industries to determine
feasibility of attracting them.
IMS Worldwide evaluates
feasibility, establishes economic value, creates an effective
business plan, provides finance plans and arranges third-party
development options. We provide a full range of services designed
to assist airport or industrial park developers in strengthening
market position, financial health, and success; and IMS
Worldwide is capable of implementing any part or all of the
marketing plan necessary to attract industry.
 IMS
Worldwide
remains apprised of changes in the world economic and political
environment, regulatory issues, trade matters, local and public
interest issues, financial markets and economic cycles; due to
their impact on the industrial park community and it's ability to
attract and retain industry.
Marketing
Implementation Services Include:
-
Development of
specific target markets
-
Analysis of primary
and secondary marketing research
-
Marketing planning
including timetables and realistic goals
-
Generation of sales
through promotional and follow-up literature
-
Follow-up procedures
/ training module for in-house staff
-
Preparation of
cost-benefit analysis for each prospect
-
Presentations,
seminars and workshops for interested prospects
-
Location of tenants
and negotiations on behalf of owner
-
Distribution of direct mail
and follow-up
The objective in
marketing any airpark or commerce park is to identify significant
economic differentiation. IMS Worldwide sets out to find
those elements which distinguish the location from others and
identifies the competitive advantages. A matching process
comparing the advantages with the needs of various industries is
performed to yield a strategy that creates more synergistic
strengths and benefits.
Some of the
elements include:
-
Inventory of local
labor - skilled and unskilled
-
Sources of raw
materials
-
Evaluating the
incentives offered
-
Access to multiple
modes of transportation
-
Presence of
high-technology in any field
-
Availability of
public and private financing
-
Attitude of public agencies
towards economic development
For
references,
click here. |
